White-Label Setup

White-labeling Max Socials means your clients see your agency's name, logo, and domain, never ours. The platform runs entirely under your brand: custom domain, your color palette, your favicon, your email sender. For agencies billing clients on retainer, this separation is critical. It keeps your service offering proprietary, removes any perception that clients could bypass you and sign up directly, and positions you as the vendor of record for AI content marketing.

Step 1. Custom domain

Add a CNAME record in your DNS provider pointing your chosen subdomain to tenants.maxsocials.com:

app.youragency.com.  CNAME  tenants.maxsocials.com.

TTL of 300 seconds (5 minutes) is recommended during initial setup; raise it to 3 600 once you've confirmed resolution. SSL is provisioned automatically via Let's Encrypt within 5–10 minutes of DNS propagation. You will see a Domain verified badge in Settings → White-Label once the certificate is active. There is no manual certificate upload required.

Apex domains (e.g. youragency.com with no subdomain) require a flat A record or ALIAS record rather than a CNAME. See Step 4 for the subdomain-vs-apex tradeoff before choosing.

Step 2. Branding

Navigate to Settings → White-Label → Branding and upload:

• Logo, SVG preferred; PNG accepted at 400 × 120 px minimum. Used in the top navigation bar and client-facing emails.
• Favicon, ICO or 512 × 512 PNG. Displayed in browser tabs for your custom domain.
• Primary color, hex value (e.g. #2563EB). Sets the accent color for buttons, links, and active states across the client dashboard.

Changes apply immediately to all client sessions on your domain. No redeploy is needed.

Step 3. Theming

Beyond the primary color, you can configure a full accent palette under Settings → White-Label → Theme:

• Light / Dark mode default, set whether clients land on light or dark mode. Clients can still toggle their preference individually unless you lock it.
• Accent palette, choose from five pre-built palettes (Slate, Ocean, Violet, Sage, Amber) or enter custom hex values for each shade tier (50 → 950). All palettes are pre-validated for WCAG 2.1 AA contrast on both light and dark backgrounds.
• Border radius, Sharp (0 px), Default (6 px), or Rounded (12 px). Matches your existing design system.

Step 4. Subdomain vs apex domain

Most agencies use a subdomain such as app.youragency.com because CNAME records are universally supported at the subdomain level across all DNS providers. Apex domains (bare youragency.com) require ALIAS or ANAME support, which not all registrars offer (notably GoDaddy and certain legacy providers).

Recommendation: use a subdomain. It is operationally simpler, avoids ALIAS compatibility issues, and keeps your marketing site (apex) and the app (subdomain) on separate DNS TTL cycles so a platform incident never pulls your homepage offline.

Custom email sender domain

Client-facing emails (account invitations, content digests, report delivery) can be sent from your own domain instead of notifications@maxsocials.com. To enable this, add the following DNS records:

• SPF, add include:spf.maxsocials.com to your existing SPF TXT record on the sender subdomain.
• DKIM, two CNAME records are generated when you enter your sender domain in Settings → White-Label → Email. Copy both and publish them in your DNS. Verification is automatic once they propagate.
• DMARC, a p=none policy is sufficient to start. Tighten to p=quarantine after confirming delivery rates in your first 30 days.

All three records must pass verification before the custom sender address is activated. The platform falls back to the default Max Socials sender until verification is complete, so no emails are lost during setup.

What white-label does not cover

White-labeling applies to the product UI and outbound communications. There are two areas that remain Max Socials-attributed unless you are on the Enterprise tier:

• Billing and invoices. Clients on Growth and Agency plans see “Max Socials LLC” as the merchant of record on any platform-issued receipts. If you charge clients independently (the most common agency model), this is irrelevant; you invoice your clients directly and handle your own billing relationship. Enterprise tier enables full billing white-labeling with a custom merchant name.
• Status page. The public uptime page at status.maxsocials.com is not white-labeled. You may link clients to it or run your own status page independently; the platform exposes a webhook for incident events that you can pipe to any status service.