Find What's Trending Before Your Competitors Do
AI aggregates signals from 31+ sources and scores every content opportunity by velocity, brand relevance, and competition gap. No more guessing what to post next.
How It Works
Four stages turn raw data into actionable content briefs, fully automated and continuously learning from results.
Aggregate
31+ sources feed raw signals into the Discovery Engine every hour
Score
AI evaluates each signal against weighted criteria specific to the account
Classify
Topics are classified as Trending, Evergreen, or Seasonal
Generate Buckets
High-scoring topics auto-create content buckets with briefs
Multi-Platform Trend Aggregation
Every source feeds raw signals into the scoring engine. The more data the engine processes, the more accurate its recommendations become.
Multi-platform Trend Aggregation
Proprietary trend feed spanning every major social and discovery platform
Real-time Search Velocity
Live search interest data and rising queries across regions
News Signal Stream
Breaking news and trending stories by category and vertical
Keyword & SERP Intelligence
Enterprise keyword, SERP, and backlink data on demand
Question Discovery
Question-based search queries that uncover content gaps
Competitor Content Monitoring
Automated competitor content and engagement tracking
Weighted Scoring System
Every signal is evaluated against four weighted criteria. The weights are customizable per Account, so each client gets scoring tuned to their industry and goals.
Scores update continuously as new data arrives. A topic that was a 72 yesterday might be a 91 today if velocity spikes. The system automatically re-ranks and re-prioritizes without manual intervention.
How fast the topic is growing across platforms
Alignment with the client's niche and audience
Under-served topics with low existing quality content
Past engagement data for similar topics in this account
Automatic Classification
Every scored topic is classified into one of three categories, each with its own production timeline and scheduling strategy.
TRENDING
Act NowHigh-velocity topics with a 24-72 hour window. The AI prioritizes these for immediate production and distribution.
EVERGREEN
ScheduleConsistently relevant topics that perform well over time. Scheduled into the editorial calendar for steady output.
SEASONAL
CalendarRecurring topics tied to holidays, events, or industry cycles. Pre-planned weeks in advance for maximum preparation.
Topic Detected
"Remote Work Productivity 2026" scores 87/100
Bucket Created
Auto-generated with 6 content briefs across TikTok, Instagram, LinkedIn, and Blog
Production Queued
Briefs sent to Content Writer, Video Director, and Image Art Director
From Signal to Content Brief in Minutes
When a topic scores above the account's threshold, the Discovery Engine automatically creates a content bucket with platform-specific briefs.
Each brief includes the target platform, recommended format, key talking points, and competitive context. The Production Studio picks up these briefs and begins generating content immediately.
31+ Discovery Signals, One Pipeline
The Discovery Engine pulls from a growing ecosystem of signal categories, each adding a unique dimension to trend analysis.
Discovery Engine FAQ
How quickly does the Discovery Engine detect new trends?
The engine runs aggregation cycles every hour across all 31+ sources. Trending signals with high velocity are flagged for immediate review within minutes of detection, with notifications sent to the relevant account team.
Can I customize the scoring weights for different clients?
Yes. Each Account in the platform can have its own scoring configuration. You can adjust the relative importance of velocity, brand relevance, competition gap, and historical performance based on the client's industry and content strategy.
What happens when a trend is detected but doesn't match any client?
Unmatched trends are stored in a global trend index visible at the Organization level. Agency owners can use this index to prospect new clients or identify expansion opportunities for existing accounts.
How does competitor scraping work without violating terms of service?
Competitor monitoring only collects publicly available content metadata such as post types, engagement counts, and posting frequency. No private data is accessed. The system analyzes patterns, not content, to identify strategic gaps.
Stop Guessing. Start Discovering.
See how the Discovery Engine finds high-scoring content opportunities for your clients automatically.
See It in Action